Renowned for its excellent scuba-diving and beaches, as well as the fascinating medieval city of Suakin, it is no wonder that this seaside state is Sudan،s capital of tourism
The main attraction of the Red Sea State for tourists lies in its name. With beautiful unspoiled beaches along the Red Sea, clear warm waters, dazzling coral reefs, and a wide spectrum of marine life, it has the potential to become a hotspot for scuba-diving, snorkelling, yachting and other water sports.
Two popular destinations along the state’s Red Sea coast are Port Sudan and Suakin. The state capital Port Sudan, already a favourite with domestic tourists, is becoming increasingly popular with foreign tourist because of its excellent beaches, scuba-diving, wonderful local cuisine and warm and friendly people. Each November the city hosts the Red Sea Festival for Tourism and Marketing which is part of the strategy to build the profile of the state and its growing tourism industry, and is being supported by the international airport that is located close to the city.
Around 60km south of Port Sudan lies the ancient city of Suakin, which was once the country’s chief port and trade hub. The old city built of coral is in ruins, but efforts are being made in collaboration with Turkish restoration experts to restore some of this once-bustling city’s splendour, in an attempt to boost tourism. The local tourism authority is confident that – once finished – the restoration works on this ancient coral city will attract large numbers of tourists.
The Red Sea State’s virgin beaches and aquatic treasures combined with its ancient ruins and rich heritage (the region is renowned for a diverse social fabric comprising different tribes producing a unique cultural heritage) make it easy to see why it is the number one tourist state in Sudan, as well as the only to touch the warm waters of the Red Sea
Keeping Sudan connected
The ICT revolution that has swept Africa over the last 10 years has contributed to growth more than any other sector in the country
The telecoms sector is by far the fastest-growing and most lucrative market in Africa. Sudan has invested heavily in ICT infrastructure in recent years, with some notable achievements. It has made enormous strides in liberalising the telecoms sector and, as a result, has attracted significant private capital.
Liberalisation of the telecoms sector began in 1993 and, according to the General Manager of the National Telecom Corporation, Dr Izzeldin Kamil Amin, Sudan was the first Arab country to privatize the industry.
“Economic reform began in 1993 and the government started with the reform of telecoms, as it was seen as the key development sector,” he explains. “The first private telecommunication was company was formed by SUDATEL. It replaced the Sudan Telecommunication Public Corp.”
Privitisation and reform paved the way for rapid growth. At the time of privitisation, the state of communication was very poor; there were about 50,000 telephone lines and many of them did not even function. But in the space of two years, the number of lines jumped to 1.3 million.
Nowadays the Afro-Arab nation can boast to have a relatively well-equipped telecommunications system by regional standards. Investment has spurred mobile penetration to grow from 1 per cent in 2000 to 60 per cent in 2012. Internet penetration was 21 per cent in 2012, well above the Sub-Saharan average of 15.4 per cent. Connectivity to an undersea fibre-optic cable meanwhile has led to expansions in access, improvements in quality, and reduction in prices. Yet broadband penetration is still less than 1 per cent.
With a growing population, economy and stability, coupled with a highly under-saturated market, Sudan offers a significant opportunity for those in the telecoms industry. There has been much done in order improve the investment climate for investors. Recently, the 30 per cent profit tax on telecom operators has been scrapped until 2015, and replaced with a 2.5 per cent levy on total income, in a move that should help the sector attract greater investment.
“The future of telecoms is very bright and extremely promising. From the establishment of Mobitel, then Areeba and finally Sudani Telecom, the market has become a breeding ground for competition and continuous forward thinking solutions. In 2014 the sky is the limit in terms of opportunities that are present in the market today,” says local telecoms expert Dr El-Tinay.
“An area where investments would be most effective with regard to telecoms and ICT would be the addition of value-added services, as there is much room for growth in this sector. Overall it is important to note that Sudan is still a developing market, there is much room for growth and it will benefit greatly from the cooperation of long standing business partners such as those formed with the UK to help propel it into the next chapter of prosperous growth.”
Both Dr Izzeldin and Dr El-Tinay are convinced of the profound impact that the growing telecoms sector will have on the economy. Dr Izzeldin cites a number of recent studies that say that for every 10 per cent of broadband penetration, 1.3 per cent is added to GDP.
On the other hand, Dr El-Tinay states that: “There is no doubt ICT will help further develop the knowledge based society in Sudan, it will achieve this by facilitating the dispersion of services and helping these services become more efficient. The overall effect of a concentrated effort in development of ICT in this sector will ultimately decrease such percentages such as illiteracy while adding much needed jobs to the market.